Sales And Marketing Seminar Denver

Libraries embrace technology, community in face of severe cutbacks

Rebecca Wilson (left) of Old Town, Shannon Buck (center) of Greenbush, and Charles Rogan (right, in background) of Orono, access the internet at the Old Town Public Library in Old Town on Wednesday, June 22, 2011. Wilson says that she comes to the library almost every day to use the free wireless internet, while her 12-year-old son often joins her and checks out books. According to library director Cynthia Jennings, in recent years the library has undergone a transition, attracting new patrons through innovative programming and by "creating spaces so people come and stay." Jennings said that in addition to increased educational and entertainment programs, comfortable inside spaces and relaxing outside gardens have helped make the Old Town library a desirable meeting place for homeschooling groups, business training seminars, quilting groups, independent book groups and community forums. Jennings stated, "One of our goals is to become a destination instead of a transaction library." Buy Photo

DENVER — A century after the nation’s library building boom, public libraries are under siege: plunging tax revenues are forcing closures and staff cutbacks, while e-readers and the Internet can make a library seem quaint as a place to find a book or do research.

Yet amid severe cutbacks, libraries are finding novel ways to generate money and are rebranding themselves as crucial employment resources for people without computers and as community gathering places that cannot be easily replaced.

“If there’s any silver lining in the downturn for libraries, it’s that it has really forced us to look at new ways of doing business,” said Audra Caplan, president of the Public Library Association, a division of the American Library Association. “We can’t depend solely on tax dollars anymore.”

Libraries in Maine have been feeling the sting of the budgetary blade for years now.

“This is the third straight year we’ve had cuts, and we lost 6.35 percent of our budget this year,” said Bangor Public Library director Barbara McDade. “We lost 2.6 people this year after two last year, and we’re opening an hour later now [10 a.m.], as of Monday and closing at 7 p.m. [8 p.m. during winter hours].’

The Old Town Public Library is losing two staff members to retirement, but will only be able to replace one.

“We’re losing 40 hours, but I’ll only be able to hire back someone at 20 hours,” said Cynthia Jennings, Old Town Public Library director. “Our budget may have to be cut about 10 percent, so we’re rethinking our programming, our staffing, hours of operation. … We’ve had to restructure what we’ve done here and do more cross-training with our staff members.

Evision Worldwide Introduces Local Internet Marketing Summits ...

Jacksonville, Florida (PRWEB) May 12, 2008

Evision Worldwide, a Chicago-based search marketing agency, brings its global expertise to the local level by offering a series of local Internet Marketing Summits. Two of Evision’s founders, Ronnie Soud and Vikram Singh, will lead the first local summit on May 29, 2008, which is entitled Basic and Advanced Search Marketing Strategies for Jacksonville Businesses. This targeted Jacksonville, Florida, internet marketing seminar will be free of charge, and will offer search marketing education and real-world advice to small- and medium-sized business owners.

The Internet Marketing Summit series is a passion project for both Ronnie and Vikram. The idea arose from Ronnie’s observation that entrepreneurs in his hometown of Jacksonville, Florida, were not making use of their most powerful marketing tool: the internet. His desire to impart valuable information to local business owners and company executives was a perfect fit with Vikram’s enthusiasm and talent for educating audiences on search engine marketing.

Vikram feels that these local summits fulfill a need that exists across the country. “Search marketing isn’t just for global or national corporations. All business owners and their marketing teams need to learn some internet marketing basics. Search marketing is easily understood when presented the right way. It should not be out of reach for local businesses who want and need to compete in the online marketplace.”

Seminars will be highly interactive, high-energy, and easy to understand, aiming to engage and empower participants. Ronnie and Vikram will lead off the Jacksonville, Florida search engine marketing session with the basics: how to create a successful website, and how to implement essential search marketing strategies. As time allows, more advanced discussions will cover how to measure online results, monitor your online reputation, and maximize online revenue.

An essential element of the sessions is that they remain small. Participation will be limited so that presentation materials can be targeted to the industries, interests, and knowledge level of the group. There will be ample time for questions and answers on any or all search marketing topics, including pay per click marketing, search engine optimization, local search marketing, and online branding.

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