The Sims 2 New Cars
Ford Looks To Games As New Medium
Ford is giving players of digital games a virtual view of the Focus sedan. The Dearborn, Mich.-based automaker is putting the redesigned car in the Electronic Arts platform "The Sims 3," the latest iteration of a life-simulation game of which EA says it has sold over 145 million copies.
"The Sims 3" lets players create characters, then build a verisimilitude of a life around them -- a narrative that includes goals, lifetime wishes, and whether or not they succeed or end up in the virtual gutter. As part of that grand scheme, the Focus car is a free download on PC and Mac, and PlayStation and Xbox 360 versions of game.
Brian McClary, Ford's social and emerging media specialist, says the involvement demonstrates Ford's efforts to find alternative channels beyond traditional media. McClary, who confesses he's something of a gamer and tech geek, tells Marketing Daily that the key to the company's gaming product-integration and marketing strategy is making sure players get something valuable from the engagement. "We want to give something back," he says.
In the case of "The Sims 3," players get the Focus Neon Nights package, giving players -- besides the car -- things like virtual Ford-branded T-shirts, high-end stereos and neon lighting for their avatars' virtual houses.
Ford had the Escape Hybrid, Fusion, Edge, Mustang GT and an earlier-model Focus in "The Sims 2" and Fiesta in "The Sims 3" PC/Mac version late last year as part of a package for the game called Fiesta Urban Streetscape. It includes things like signs reading "Hot Stuff Crossing!"
McClary, who says players of the game are pretty evenly split male and female 18 to 34 years of age, "which is a perfect fit for Focus," adds that gaming has broadened so much over the past four or five years that it has to be considered a medium, rather than merely a pastime.
"Where it used to be platforms like Xbox, PlayStation or handheld devices, it has expanded to virtually every digital platform, including smartphones. As more people are playing games, they are spending less time with traditional media, whether TV, or magazines. It has simply become a bigger portion of how people engage media during the day."
EA said the launch of "The Sims 3" was its most successful ever with 1.4 million copies sold in the first week, and that an internal study found 28% of players drive Ford vehicles (the real kind.
The Sims 2 New Cars - News
Ford says players have downloaded its vehicles more than 8 million times, and that Fiesta has been downloaded more than 200000 times. The most downloaded virtual version of a Ford is the Mustang GT from "The Sims 2" followed by the Escape Hybrid.
“What we took away there was we ran 10.5 hours until the alternator gave up,” Sims said. “At the roughest circuit in the world, we handled it, which is a good omen for the rest of the tracks. It's going well for a new car.” Of the six Ferraris,
Dean Smith moved up into second place at the end of the session for Addax, creating a British 1-2-3. New Zealander Mitch Evans qualified in fourth in the second of the MW Arden cars, with Aaro Vainio in fifth for Tech 1. Alexander Sims and Tom Dillmann
Light up the skies: The Main Street Blast continues from 10 am to 10 pm in New Port Richey. There will be arts and crafts booths in Sims Park, ferry rides along the Pithlachascotee River and food and drink vendors. The Miss Firecracker beauty pageant
Between The Sims 2 and The Sims 3, Ford vehicles have been downloaded by players more than 8 million times. The Fiesta has been downloaded more than 200000 times. The Mustang GT from The Sims 2 has been the most downloaded Ford vehicle followed by the
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The Sims 2 New Cars - Bookshelf
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The Sims 2
Official site for The Sims 2, the simulation game that lets you create simulated people, and either help them have a long, successful existence or leave their lives in shambles. With screenshots, videos, and news about The Sims 2 expansion packs.
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